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Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

I currently spearhead the UX team at Indegene in crafting next-gen Pharma solutions.

Formerly at Flipkart and AJIO.

Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

I currently spearhead the UX team at Indegene in crafting next-gen Pharma solutions.

Formerly at Flipkart and AJIO.

Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

I currently spearhead the UX team at Indegene in crafting next-gen Pharma solutions.

Formerly at Flipkart and AJIO.

Content Authoring

UX/UI Design

63% reduction in time for asset operations

45% reduction in cost of asset operations

50% increase in asset re-use and re-purpose

View Project

Preview image of the redesigned suggested jobs carousels..

Content Authoring

UX/UI Design

63% ↓ in time for asset operations

45% ↓ in cost of asset operations

50% ↑ in asset re-use and re-purpose

View Project

Content
Authoring

UX/UI Design

63% ↓ in time for asset operations

45% ↓ in cost of asset operations

50% ↑ in asset re-use and re-purpose

View Project

Part Discovery

UX/UI Design

New car onboarding feature expedites discoverability of right auto parts

View Project

Part Discovery

UX/UI Design

New car onboarding feature expedites discoverability of right auto parts

View Project

Part Discovery

UX/UI Design

New car onboarding feature expedites discoverability of right auto parts

View Project

Homepage Redesign

UX/UI Design

How redesigning the homepage increased conversions by ~10%

View Project

Homepage Redesign

UX/UI Design

How redesigning the homepage increased conversions by ~10%

View Project

Homepage
Redesign

UX/UI Design

How redesigning the homepage increased conversions by ~10%

View Project

Let's create something together

Say Hello

Let's create something together

Say Hello

Let's create something together

Say Hello

Behance

Hi, I'm Karthik Balasubramaniam,a UX designer with 10+ years of experience building digital products.

Hi, I'm Karthik Balasubramaniam,a UX designer with 10+ years of experience building digital products.

Hi, I'm Karthik Balasubramaniam,a UX designer with 10+ years of experience building digital products.

Content Authoring

Content Authoring

ContentAuthoring

Part Discovery

Part Discovery

Part Discovery

Homepage Redesign

Homepage Redesign

HomepageRedesign

Let's create something together

Let's create something together

Let's create something together

Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

Hi, I'm Karthik Balasubramaniam,
a UX designer with 10+ years of experience building digital products.

Content
Authoring

Homepage
Redesign