AJIO Homepage - Revamp
AJIO Homepage - Revamp
AJIO Homepage - Revamp
OBJECTIVE
Optimize top-level navigation for increased user ease and efficiency. Also, convey AJIO's brand proposition, ensuring that users have a clear and compelling understanding of the brand's unique identity and value.
COMPANY
AJIO
SKILLS
Product Thinking, Concept Development, Visual Design, Prototyping
Business Goals
Elevate the prominence of AJIO Own, Indie, and Capsule collections.
Enhance navigation and search functionality for customers seeking specific products.
Boost overall conversion rates.
AJIO.com
AJIO has become a trendsetter in the online shopping landscape of India. It has successfully carved a niche for itself by offering a diverse range of stylish and contemporary fashion choices for its discerning customers. AJIO's clientele consists of fashion-forward individuals who appreciate not only the latest trends but also value-conscious shopping. The platform caters to a broad spectrum of customers, ranging from the fashion-savvy youth to working professionals and families, with its wide selection of clothing, footwear, accessories, and more. AJIO's commitment to quality, affordable pricing, and a seamless online shopping experience has earned it a dedicated and growing customer base in India's ever-evolving fashion e-commerce sector.
Market Research and Competition
Indian fashion e-commerce users represent a diverse and vibrant demographic. With a penchant for both traditional and contemporary styles, they appreciate the convenience and variety offered by online platforms. These users span across different age groups, from the tech-savvy youth exploring the latest fashion trends to working professionals seeking stylish yet practical attire. They value affordability and often look for discounts and deals, making them savvy shoppers. Furthermore, Indian fashion e-commerce users are increasingly conscious of sustainability and ethical practices in the fashion industry, prompting a shift towards eco-friendly and locally-sourced products. Overall, they are a dynamic and evolving community of shoppers driving the growth of the fashion e-commerce sector in India.
Below are some of the key competitors
Implementation and Limitations
The previous AJIO homepage consisted of a single vertically scrollable component with up to five banners. Each of these banners was separated via design and had multiple defined hotspots to create an illusion of multiple components. However, while this served as a temporary fix, this method was not scalable and provided less functional control over each of the banners, limiting the personalized buffet of selections that can be used to target different users effectively.
The Solution
The solution the team and I worked on to remediate this shortcoming comprised of the below:
Diverse Components Tailored to Individual User Needs and Brand Proposition
Seamless Category Navigation for User Convenience
Prominent Search Field for Enhanced Accessibility
Easy Category Navigation
The incorporation of a vertical pull-down menu that facilitates swift transitions between AJIO's primary verticals: Men, Women, Kids, and Tech.
Persistent Search Bar
A permanently affixed search bar designed for product-focused users who have a clear intent when accessing the AJIO app.
Results
App
~10% increase in conversion
Mobile Site
~5% increase in conversion
OBJECTIVE
Optimize top-level navigation for increased user ease and efficiency. Also, convey AJIO's brand proposition, ensuring that users have a clear and compelling understanding of the brand's unique identity and value.
COMPANY
AJIO
SKILLS
Product Thinking, Concept Development, Visual Design, Prototyping
Business Goals
Elevate the prominence of AJIO Own, Indie, and Capsule collections.
Enhance navigation and search functionality for customers seeking specific products.
Boost overall conversion rates.
AJIO.com
AJIO has become a trendsetter in the online shopping landscape of India. It has successfully carved a niche for itself by offering a diverse range of stylish and contemporary fashion choices for its discerning customers. AJIO's clientele consists of fashion-forward individuals who appreciate not only the latest trends but also value-conscious shopping. The platform caters to a broad spectrum of customers, ranging from the fashion-savvy youth to working professionals and families, with its wide selection of clothing, footwear, accessories, and more. AJIO's commitment to quality, affordable pricing, and a seamless online shopping experience has earned it a dedicated and growing customer base in India's ever-evolving fashion e-commerce sector.
Market Research and Competition
Indian fashion e-commerce users represent a diverse and vibrant demographic. With a penchant for both traditional and contemporary styles, they appreciate the convenience and variety offered by online platforms. These users span across different age groups, from the tech-savvy youth exploring the latest fashion trends to working professionals seeking stylish yet practical attire. They value affordability and often look for discounts and deals, making them savvy shoppers. Furthermore, Indian fashion e-commerce users are increasingly conscious of sustainability and ethical practices in the fashion industry, prompting a shift towards eco-friendly and locally-sourced products. Overall, they are a dynamic and evolving community of shoppers driving the growth of the fashion e-commerce sector in India.
Below are some of the key competitors
Implementation and Limitations
The previous AJIO homepage consisted of a single vertically scrollable component with up to five banners. Each of these banners was separated via design and had multiple defined hotspots to create an illusion of multiple components. However, while this served as a temporary fix, this method was not scalable and provided less functional control over each of the banners, limiting the personalized buffet of selections that can be used to target different users effectively.
The Solution
The solution the team and I worked on to remediate this shortcoming comprised of the below:
Diverse Components Tailored to Individual User Needs and Brand Proposition
Seamless Category Navigation for User Convenience
Prominent Search Field for Enhanced Accessibility
Easy Category Navigation
The incorporation of a vertical pull-down menu that facilitates swift transitions between AJIO's primary verticals: Men, Women, Kids, and Tech.
Persistent Search Bar
A permanently affixed search bar designed for product-focused users who have a clear intent when accessing the AJIO app.
Results
App
~10% increase in conversion
Mobile Site
~5% increase in conversion
OBJECTIVE
Optimize top-level navigation for increased user ease and efficiency. Also, convey AJIO's brand proposition, ensuring that users have a clear and compelling understanding of the brand's unique identity and value.
COMPANY
AJIO
SKILLS
Product Thinking, Concept Development, Visual Design, Prototyping
Business Goals
Elevate the prominence of AJIO Own, Indie, and Capsule collections.
Enhance navigation and search functionality for customers seeking specific products.
Boost overall conversion rates.
AJIO.com
AJIO has become a trendsetter in the online shopping landscape of India. It has successfully carved a niche for itself by offering a diverse range of stylish and contemporary fashion choices for its discerning customers. AJIO's clientele consists of fashion-forward individuals who appreciate not only the latest trends but also value-conscious shopping. The platform caters to a broad spectrum of customers, ranging from the fashion-savvy youth to working professionals and families, with its wide selection of clothing, footwear, accessories, and more. AJIO's commitment to quality, affordable pricing, and a seamless online shopping experience has earned it a dedicated and growing customer base in India's ever-evolving fashion e-commerce sector.
Market Research and Competition
Indian fashion e-commerce users represent a diverse and vibrant demographic. With a penchant for both traditional and contemporary styles, they appreciate the convenience and variety offered by online platforms. These users span across different age groups, from the tech-savvy youth exploring the latest fashion trends to working professionals seeking stylish yet practical attire. They value affordability and often look for discounts and deals, making them savvy shoppers. Furthermore, Indian fashion e-commerce users are increasingly conscious of sustainability and ethical practices in the fashion industry, prompting a shift towards eco-friendly and locally-sourced products. Overall, they are a dynamic and evolving community of shoppers driving the growth of the fashion e-commerce sector in India.
Below are some of the key competitors
Implementation and Limitations
The previous AJIO homepage consisted of a single vertically scrollable component with up to five banners. Each of these banners was separated via design and had multiple defined hotspots to create an illusion of multiple components. However, while this served as a temporary fix, this method was not scalable and provided less functional control over each of the banners, limiting the personalized buffet of selections that can be used to target different users effectively.
The Solution
The solution the team and I worked on to remediate this shortcoming comprised of the below:
Diverse Components Tailored to Individual User Needs and Brand Proposition
Seamless Category Navigation for User Convenience
Prominent Search Field for Enhanced Accessibility
Easy Category Navigation
The incorporation of a vertical pull-down menu that facilitates swift transitions between AJIO's primary verticals: Men, Women, Kids, and Tech.
Persistent Search Bar
A permanently affixed search bar designed for product-focused users who have a clear intent when accessing the AJIO app.